Johnnie Walker Blue Label Ultra No Further a Mystery
To celebrate this technological breakthrough, only 888 constrained edition bottles will probably be manufactured making this an unmissable bit of historical past for collectors.
Real financial savings will be job and products dependent, but generally, impartial experiments demonstrate that, all else equal, For each and every gramme of glass reduced that means over half a gramme less carbon emissions in manufacturing.
Johnnie Walker’s five years of study and enhancement have meant which the information acquired is becoming used across the choice of Diageo items.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Our DRINKiQ programme aims to boost the 'collective consume IQ' by raising general public recognition of the consequences of Alcoholic beverages and supporting liable ingesting.
From peaty whisky to fruity whisky, lean on our qualified insights to find out the total wide range and character of different whisky flavours.
As well as external glass makers, the brand rethought all components of how the bottle is built, produced and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, intended reforming the enduring Johnnie Walker square bottle.
Certainly—this collectible edition might be purchased on the web and transported securely for your door with signature affirmation.
Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxury spirits packaging
Even so, the technology isn't going to nonetheless exist to roll out the Ultra bottle forever. Diageo hopes this will alter, and has now been granted a patent to carry on improvement.
The specialized issues that lightweighting offers led us to include many style and creation requirements that we couldn't have envisaged Initially of our journey; from the requirement of a tear fall condition which Now we have moulded to nonetheless mimic the iconic square form of Johnnie Walker bottles, towards the addition of a protecting cage to permit for just a round foundation, and the hand-producing and filling of every personal bottle in order to avoid damages in manufacturing.
Diageo has submitted filings to own its granted UK Patent No. GB2616831 B endorsed as licensable of right over the UKIPO patent sign up, and intrigued get-togethers are invited to request a standard royalty no cost, non-distinctive licence from Diageo.
We realized which the lightest, strongest glass bottle you may make without compromising longevity is usually a teardrop shape.
“We’re possibly about 12 months from These initial products and solutions hitting the market because of the lightweighting application.”
It is a 1-off bottle for now illustrating the artwork of the achievable, being a design and style experiment and redefining lightweight as luxurious. We're going to continue on to use these learnings throughout the wider Diageo vary.
That activity fell to Diageo’s international design and style director Jeremy Lindley. Strength and basic safety were being Lindley’s priorities, but perform necessary to follow type. Immediately after learning that the Obviously strongest condition for glass will be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff designed a teardrop with sq. sides, inside a nod to your typical Johnnie Walker silhouette.
And this, for The 1st time in Diageo’s heritage, a license to our patent for gentle-body weight glass beverage containers is going to be made available over a royalty-absolutely free foundation to all here as a way to inspire development in the broader market.